Machine Learning (ML) Engineers at Jasper Artificial Intelligence (AI) (non-affiliate link) trained a Natural Language Processing (NLP) model on 10% of the written content on the Internet to create a service that writes text on command. A user feeds the model a sentence or two requesting a topic and the service spits out paragraphs. The end user tunes the service, approving or disapproving each new paragraph and guides the writing through the addition of keywords.
I had Jasper write the introduction paragraph to this blog post. I fed it only the title (above) of this blog post and the service produced three candidate introduction paragraphs. The best one follows:
Would you like to have a computer write your blog posts for you? Jasper AI can do that! Just input your topic and Jasper will take care of the writing for you. No more worrying about whether you can write an interesting or engaging post - let Jasper take care of that for you. So why not give it a try? You may be surprised at just how well Jasper can write!
Jasper also integrates with the machine learning driven Surfer AI (non-affiliate link) service, which provides guidance to the Jasper user on how to maximize Search Engine performance. In this blog post, I will demonstrate how to quickly use Jasper and Surfer together to write an effective, Search Engine Optimized (SEO) blog post.
Get Started
Jasper uses a Software as a Service (SaaS) approach to get its AI into the hands of end users. You just need to sign into the WebSite and put in your credit card information.
Similar to most Web 2.0 applications, you need to register a username and password with their proprietary database, or connect to the centralized, authoritarian Google identity service.
Once you log in, you enter a Business Name and domain.
I mis-understood the domain field. The Wizard expects a web address, so I enter my address in the text field.
Select the use case for Jasper. Since I plan to write a blog, I click Blog posts.
Jasper then expects payment. They offer starter and basic packages, for $29/month and $59/month respectively.
I decide to try the cheaper option for my Proof of Concept.
Use a Template
The starter plan allows use of the Jasper templates.
I select the Blog Post Intro Paragraph template. I want Jasper to write a blog post on Decentralized Finance, so I feed it the title Decentralized Finance Drives Freedom.
I click Generate and Jasper produces the following text:
It's no secret that the world is becoming increasingly digitized. In fact, DeFi may be one of the most important aspects of this digital revolution. DeFi allows for a new level of freedom and autonomy that has never been seen before. With DeFi, users are in control of their own finances, and can transact without the need for permission from centralized authorities. This is a huge step forward in terms of financial freedom and censorship resistance. As DeFi continues to grow in popularity, it will become an increasingly important part of our global economy.
Jasper produces a light, readable intro paragraph.
The E-Prime zealot inside me gripes at the overuse of IS, an indicator (to me at least) of lazy, amateur writing.
- It’s no secret
- may be
- is becoming
- are in control
- is a huge step
I also barf at the passive voice:
freedom and autonomy that has never been seen before
I don’t blame Jasper too much, since I assume most of the Internet includes sloppy text, and Jasper trained the NLP model on 10% of the Internet.
Recipes
Jasper provides recipes to help content creators write more than an intro (or concluding) paragraph.
When I click the Recipe button, Jasper sends an alert that I must upgrade to the $59 Basic plan.
I know that the Documents service will help me write a blog post.
The Jasper website reads
Our 50+ templates are the building blocks of Jasper. They are trained to perform very specific use cases and are very simple to understand and use.
Where templates are more constrained, documents allow open-ended content creation in a familiar Google Doc-like experience. Documents are available on the Boss Mode Plan.
Documents should be used for writing longer content like blog posts, emails, social posts or books.
I click Documents and once more read a Call To Action (CTA) that I must Upgrade to the $59 plan to write a document.
Jasper provides me with the Boss Mode plan for an additional $28.09, since I already paid $29 for the Starter plan. I take one for our team and pay the money to upgrade.
Since I already have my Credit Card out, I also pay $59 for Surfer SEO, a tool I will discuss later in this blog post.
Create a Document
Now that I paid the big bucks, Jasper rolls out the red carpet for me.
It provides a wizard to hold my hand through the blog writing process.
I tell Jasper to write a thought leadership piece that discusses how decentralized finance (DeFi) increases freedom. I then enter the keywords DeFi, Blockchain and Censorship
Jasper provides a half dozen or so candidate titles.
- How Decentralized Finance (DeFi) Increases Freedom
- Decentralized Finance: How DeFi Increases Freedom
- Decentralized Finance: Increasing Freedom for All
- Decentralized Finance (DeFi) Increases Freedom: Why Blockchain-Based Finance Will Save the World
- Decentralized Finance: The Future of Financial Freedom
- Decentralized Finance: The Future of Freedom
Once I select a title, Jasper spits out the intro paragraph.
Integrate Search Engine Optimization
The target audience for Jasper writes blog posts for traffic. Search Engine Optimization (SEO) tools maximize the return on (writing) investment in terms of increased traffic. Surfer SEO provides a SaaS and integrates with Jasper AI.
I purchase the $59/ month Jasper subscription and then refresh my Jasper page. This connects the Surfer SEO service to Jasper.
After I enter “DeFi” into the target search term box, Surfer lists a handful of related, popular search questions.
- What exactly is DeFi?
- What is a DeFi in crypto?
- Is DeFi a good investment?
- What is the difference between DeFi and crypto?
I paste these questions directly into the Jasper document box. I precede them with double Pound signs (#) which tells Jasper to start a new paragraph.
From there, I click Compose, which generates four sentences per click.
For example, when I place the cursor under What exactly is DeFi?, type the seed words Decentralized Finance (DeFi) and hit Compose, Jasper produces the following text:
Decentralized Finance (DeFi) is a financial system that runs on decentralized infrastructure, such as the Ethereum blockchain. Peer to Peer DeFi protocols are built on top of Ethereum and allow users to interact with each other and create financial products without the need for a central authority.
I then have Jasper compose paragraphs for the remaining paragraph headers.
Tune SEO Effectiveness
Surfer provides a word quota, with recommended words and phrases that feed the hungry search engine algorithms. The service colors each Phrase: Green indicates acceptable, Yellow indicates needs work and Red indicates absent.
I begin to grind through the word quota suggestions, and pepper the phrases into my Jasper document. I replace an instance of DeFi, for example, with DeFi Applications and that phrase turns green.
Jasper provides a gauge. In addition to the word quota, I also must increase the word count to 1.7k, the paragraphs to 16, the headings to at least 18 and Images to at least three.
Checking off the suggested phrases in the word quota screen gets my document to a score of 80/100.
You can see that I peppered in a lot of the phrases, turning them green
Write Conclusion
Jasper encourages you to update the “Content” box on the left side of the pane, to nudge the service a bit. I type in Write a concluding paragraph into the content box, enter seed words into the document and then hit compile.
Jasper then writes a conclusion for me.
The Document
I now present the AI written document for you:
Decentralized Finance: The Future of Freedom
It's no secret that the world is becoming increasingly digitized. In fact, Decentralized Finance (DeFi) may be one of the most important aspects of this digital revolution. DeFi allows for a new level of freedom, liberty and autonomy that has never been seen before. With Decentralized Finance, users are in control of their own finances, and can execute financial transactions without the need for permission from centralized authorities or a centralized exchange. This is a huge step forward in terms of financial freedom and censorship resistance. As Decentralized Finance continues to grow in popularity, it will become an increasingly important part of our global economy.
What exactly is DeFi?
Decentralized Finance (DeFi) is a financial system that runs on decentralized infrastructure, such as the Ethereum blockchain. Peer to Peer DeFi protocols are built on top of Ethereum and allow users to interact with each other and create financial products without the need for a central authority. This means that DeFi is censorship-resistant and cannot be shut down by any single entity. DeFi work includes the ability to use open source software to create a loan, set interest rates, earn interest or manage digital assets.
Defi applications can be used for a variety of purposes, such as lending, borrowing, trading, investing and flash loans. By using DeFi applications, users can have full control over the digital money in their bank account. DeFi also has the potential to provide a more level playing field for financial services, as it is accessible to anyone with an Internet connection.
The DeFi ecosystem is still in its early stages, but it is growing rapidly. In 2019, the total value locked in DeFi applications was about $675 million. As of September 2020, that number has grown to over $13 billion. This rapid growth is indicative of the strong demand for decentralized applications and financial products.
What Contributed to the growth of Decentralized Finance?
There are a few factors that drive the growth of Decentralized Finance applications.
First, the DeFi ecosystem is built on Ethereum, which is the most popular smart contract platform. This gives Decentralized Finance applications a large potential user base, as there are over 50 million Ethereum users.
Second, DeFi applications offer a variety of features and benefits that appeal to users. For example, Decentralized Finance applications are often faster and more secure than traditional financial institutions. DeFi also offers users more control over their finances, as they are not reliant on centralized authorities.
Third, DeFi is becoming increasingly popular due to its censorship-resistant nature. In a traditional financial system, central authorities can censor or shut down applications at will. However, DeFi applications are built on decentralized infrastructure, which makes them much more resistant to censorship.
What is a DeFi in crypto?
DeFi in crypto is decentralized and open source, which allows for more freedom and transparency. DeFi in crypto is built on trustless smart contracts, which eliminates the need for central authorities. This makes DeFi in crypto censorship-resistant and immune to shutdowns.
DeFi in crypto has the potential to provide a more level playing field for financial services, as it is accessible to anyone with an Internet connection. DeFi in crypto also has the potential to reduce costs and increase efficiency by eliminating the need for intermediaries.
Is DeFi a good investment?
In terms of investing, DeFi is still in its early stages and there are no guarantees. However, DeFi does offer a number of advantages over traditional financial systems. For example, DeFi applications often have lower fees and faster transaction speeds. DeFi also offers users more control over their finances, which can be beneficial in times of market volatility.
Overall, DeFi is still a relatively new phenomenon and there are no guarantees as to its future success. However, DeFi does offer a number of advantages over traditional financial systems and has the potential to revolutionize the way we interact with money.
What is the difference between DeFi and crypto?
Crypto is a digital or virtual asset that uses cryptography to secure its transactions. DeFi is a financial system that runs on decentralized infrastructure, such as the Ethereum blockchain. DeFi applications are built on top of Ethereum and allow users to interact with each other without the need for a central authority.
Crypto assets can be used for a variety of purposes, such as investing, trading, and paying for goods and services. DeFi applications can be used for a variety of purposes, such as lending, borrowing, trading, and investing.
Can financial institutions stop DeFi?
Central financial institutions can stop DeFi applications by shutting down the servers or blocking the IP addresses. However, DeFi is built on decentralized infrastructure, which makes it much more resistant to censorship. DeFi applications are also open source, so they can be copied and distributed freely. This makes it difficult for central authorities to shut them down without causing a significant amount of backlash.
What are liquidity pools?
Liquidity pools are a type of DeFi application that allow users to pool their funds together and make loans. This can be beneficial for both lenders and borrowers, as it allows them to get better rates and longer terms. Liquidity pools also offer increased liquidity, as they can provide access to a larger pool of funds.
What is word freedom?
Word freedom is the ability to use DeFi applications without the need for a central authority. DeFi applications are built on decentralized infrastructure, which makes them much more resistant to censorship. DeFi also offers users more control over their finances, as they are not reliant on centralized authorities.
What kind of Financial Transactions does DeFi enable?
DeFi enables a number of financial transactions, such as lending, borrowing, trading, and investing.
Conclusion
In conclusion , DeFi is a financial system that runs on decentralized infrastructure and offers users more freedom and control over their finances. DeFi has the potential to revolutionize the way we interact with money and could eventually replace traditional financial institutions.
Final Thoughts
Jasper provides an Artificial Intelligence service that produces contents for massive search engine algorithms. With Jasper, you have a robot writing for robots.
While (at present time) I do not recommend Jasper for polished technical content nor scientific papers writing I do recommend it to anyone who works in an industry that needs traffic. The Jasper + Surfer combination produces easy to read blog posts in a casual voice with minimal effort and minimal time.
For fun, I may start an ancillary hobby blog on a Pop Culture topic, and then jot down titles and bullet points on that topic and then feed those notes into Jasper to get an insta-website.